• • 16 ounces to Freedom: Bloomberg and the Ban on Soda Sizes 
Brett Shanley, London Glossy The Fountainhead  | The ad pictured with this article graced the back of many soda delivery trucks for the last several months. It is unmistakably similar to the cover of an Ayn Rand novel, particularly The Fountainhead, a resemblance not likely lost on the design team who created it. It empowers, imploring the New Yorker as if in one word: “Freedom!” – as if “freedom” were something found beyond the 16th ounce of a cup of Diet Pepsi, and New Yorkers weren’t slowly killing themselves with their products.   Published: 2013-03-20