• • • ‘2016: Obama’s America’ Spawns Wave of Films Seeking to Tap Its Audience (Video)
Paul Bond, Hollywood Reporter Atlas Shrugged movie |Atlas Shrugged |Capitalism |Paul Ryan |Image | Atlas Shrugged: Part II [....] premiered Oct. 2 in Washington and screens Oct. 4 in Los Angeles for "influencers" -- columnists, talk-radio hosts, etc. Part I of the film based on Ayn Rand's novel that promotes capitalism over collectivism opened strong in April 2011 but fizzled fast, ultimately earning only $4.6 million domestically. (Producer Harmon Kaslow blames limited marketing.) This time around, instead of spending $500,000 exclusively for newspaper ads, he's putting $5 million into 800 TV ads and 1,500 radio commercials and will open the film on 850 screens, about 600 more than Part I.