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Back to our future
David Sirota, The Nation
Individualism |
Excerpt from the book Back to Our Future.
When it launched in 1988, the Just Do It campaign was an instant and groundbreaking success. Ayn Rand may previously have outlined the Objectivist rationale for individualism and narcissism, but Nike’s slogan (and all the other rip-offs) mass-marketed that individualism and narcissism as aspirational theology. Back to Our Future.
Published: 2011-02-25
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