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Diane Bullock and Kathleen Culliton, Minyanville Atlas Shrugged |Capitalism | Many yoga enthusiasts have been confused and turned off by the capitalistic streak that drives Lululemon’s famously cultish corporate culture. Most recently, the store’s new shopping bags, featuring the slogan “Who is John Galt?”, have raised many the yogi eyebrow. According to Wilson, Galt, the fictional protagonist of Ayn Rand’s capitalist manifesto Atlas Shrugged, is a major source of inspiration. Some might think that the pursuit of yoga and its ideals exists as an alternative to consumerism, but for Wilson, it’s all great.