• • Christine Day: In sweaty pursuit of innovation 
Marina Strauss, Globe and Mail (Toronto) Atlas Shrugged  |Egoism  | Lululemon’s head office has taken [...] controversial stances. Both Ms. Day and [Chip] Wilson share a passion for author Ayn Rand and her brand of hard-core libertarianism, even though it doesn’t necessarily jibe with many yoga practitioners’ view of the world. Ms. Day found that out in the fall of 2011, when the company emblazoned its shopping bags with the question: “Who is John Galt?” a reference to Ms. Rand’s novel Atlas Shrugged , which rails again government and advocates self-interest as a key ingredient to a better world. Lululemon’s link to Rand’s theory of objectivism offended some its customers, but Ms. Day says the philosophy is about hard work and being accountable for oneself, and she doesn’t shy away from the criticism the Rand references generated. “I’m not going to get hung up on those few people who don’t get it, if they’ve not done the work,” she says.   Published: 2013-03-08