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Eight fun facts about Lululemon
Globe and Mail (Toronto)
Atlas Shrugged |
Egoism |
Founded in 1998, Lululemon is now practically synonymous with yoga apparel in North America. The company, which designs and sells pricey yoga apparel and accessories, says its ‘vision’ is ‘elevating the world from mediocrity to greatness.’ In late October, the company began using shopping bags with the words “Who is John Galt?” a catchphrase from the 1957 novel Atlas Shrugged, which rails against government and advocates self-interest as a key ingredient of a better world. The endorsement irked some customers.
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