• • Rubio: New Tone, Familiar Ideas 
David Frum, Daily Beast - David Frum Rebranding begins with the assumption that there is nothing wrong with the GOP's core message. All that needs to change is (1) the party's stance on immigration and (2) the party's tone. Junk the Ayn Rand rhetoric about moochers and takers and spare a compassionate word for the unemployed. Then find a candidate with an appealing life story - particularly one who can speak Spanish - and it's onward to victory.   Published: 2013-02-13