• • • Who Is John Galt and Why Is He on Lululemon Bags?
Molly Worthen, Slate Atheism |Anthem |Atlas Shrugged |The Fountainhead |Capitalism |Egoism |Individual Rights |Individualism |Personal life |Image | Silly product names and a preachy website are one thing. But a couple of weeks ago, Lululemon moved beyond the usual semi-mystical yoga treacle. The company has begun printing on its signature reusable bags—those cute totes you see slung over shoulders at organic grocery stores and farmers markets across North America—the question “Who Is John Galt?” The cryptic tagline of objectivist philosopher Ayn Rand aligns with the company mission to “elevate the world from mediocrity to greatness,” according to the Lululemon blog entry announcing this unusual ad campaign. Customer reaction has been mixed, with some threatening boycotts. The average yoga enthusiast seems to have a vague idea that Rand is a darling of the right, Alan Greenspan’s fairy godmother, and a bad lady who would definitely throw your chakras out of balance.